A Blockchain based next-generation global media advertising network


A Blockchain based next-generation global media advertising network

Advertisers, Ads generators, Publishers, and Consumers are now connected within the eco-system in an innovative way.

MediaLink builds a token-based, future-oriented, distributed media advertisement eco-system, which deeply merges traditional media and mobile internet media powered by the Blockchain technology, thereby making it possible to provide quantifiability and reliability to the traditional advertising scenarios.

The problem to solve

Today's challenges for traditional advertisement

  • Data isolation island generated by centralized media distribution channels.
  • Ads value cannot be measured and evaluated quantitatively.
  • Interest is not fairly distributed which hinders the creation of closed-loop eco-system.

Our solution

MediaLink creates a Blockchain based peer-to-peer network connecting Advertisers, Ads generators and Consumers on top of a highly efficient, swift and transparent data exchange protocol, which redefines transaction and effect evaluation methods within the Ads distributions.

With the help of Media Value Pact Token (MVPT), a crypto digital token issued by MediaLink Foundation, MediaLink platform gives new value to each member in the eco-system. For instance, Advertisers can set value of each view from consumer; Ad generators and Publishers can get insights about effectiveness of the Ads based on data mining, and then further optimize the offerings to gain premiums; Consumers can get rewarding tokens by spending their effort and attention on reading the Ads or share the Ads on their social media network.

Business Model_en

The MediaLink platform has been constructed on a decentralized architecture to ensure a fair return of rights to the audience and eliminate effect from junk, low-valued and untrustable Ad on the market.





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